Game theory approach on strategies of İstanbul urban transport companies

In today's markets where globalization and inevitably competitive conditions increase, the usage areas and necessity of operations research techniques have increased very much. Especially in the sectors where competition is in the forefront, game theory has a very important role in operations research techniques in maximizing the interests of the structures that want to protect their interests and ensure their continuity. Especially in today's conditions where product and brand diversity increases rapidly, companies' needs to predict their position with their competitors and to make strategic planning based on this information have also increased rapidly. Game theory is an approach that examines the rational behavior of the conflicting and competing parties and this decision environment with the help of mathematical models. The preservation of the existence of structures depends not only on the decisions they will make in the competitive environment, but also on the decisions they make within themselves. In this study, the decisions taken by two companies to increase their market share for one product which can be substitute in the urban transportation sector where duopoly market conditions prevail will be examined with the game theory approach. Keywords: Game Theory, Transport Industry, Operational Research