Junk Food Advertisements in Cartoon Channel MBC3 Influence on Children in Jordan

Childhood obesity has become a serious global issue, and there is a need to check the size and magnitude of the level that it has reached. This study, seeks to explore whether junk food advertisements broadcast on the children‘s cartoon channel MBC3, have had an attributable influence on increases in child obesity, and to what extent children‘s behaviour is influencing the consumption of junk food. This study seeks to highlight different reasons that lead to an increase in obesity among Jordanian children. The study took place in Jordan and employed qualitative methodology. Content analysis is used to collect data from television advertisements. The data gathering was achieved by conducting semi-structured interviews with children; with a further collective focus group interview. Finally, the researcher used her own field notes during the research. In conclusion, to what extent the influence from junk food advertisements in cartoon channels affects child food eating behavior, matched with and the corresponding relationship in the increases in childhood obesity among Jordanian children. Results indicate the significant influence that is derived from cartoon channel junk food advertisements. The outcomes of the study shed light to the fact that media play a significant rule in the increase of childhood obesity.