The relationship between value creation in public service delivery and corporate communication relationship

In today's conditions, production alone is not considered sufficient enough to gain advantage over competition. In this period of time, when there is harsh competition, it is highly significant for all corporations to deliver goods or services to end consumers concurrently through the most appropriate means of communication strategies. In order for the corporations to create such awareness, they need to head towards their own environment primarily. This necessity stems from the ledareship of the satisfaction of inner environment for satisfaction of the outer environment. Correlatively, it is aimed to increase internal environment's production and communication effectiveness emphasizing activities of incorporate communication. Actualization of incorporate communication activities systematically is one of the most effective approaches in achieving corporate goals. Incorporate communication activities, which are planned and applied strategically by corporations and create value from the point of end consumer and increase level of satisfaction are important management technique. Value, from the point of the served i.e. end-consumer, is to gain more benefit from the service and product s/he pays for. Value, from the point of supplier i.e. corporation is physical convenience, along with the favorable work relations and communication with the employees, all of the benefits gained form it financially. Coinciding absolutely the definitons of value shaped by the emotional motives from the point of corporation, national motives from the point of consumer generally rises difficulties. Incorporate communication activities are one of the most effective ways to minimize the aforementioned difficulties. This thesis was prepared based on the research question whether or not incorporate communication regarded as a value creating factor in public service delivery. The data, obtained from the questionnaires applied to 256 public employees working in 4 different public corporations, have been analyzed and suggestions have been developed through its findings. Key words: Incorporate Communication, Providing Services in Public Corporations, Value, Value in Service Providing.