Marketting activities in non profit seeking public organisations: The case of Turkish Employment Organisation (İŞKUR)

With the many changes in recent years, public sector was regulated according to needs of today and to meet rapidly changing public demands. With the service improvement activities "public sector" is trying to get rid of the non-dynamic, nonproductive and restrictive formed structure that took shape over time. Firstly the concepts of "marketing" and "non-profit organization" were defined in different angles then the concept of social marketing and the marketing activities in government sector were stressed. The social marketing activities in public sector were started with Turkish Employment Organisation (İŞKUR). It was mentioned why "İŞKUR" works with a nonprofit seeking philosophy and the marketing activities of "İŞKUR" were taken under the spotlight. The recognition of those marketing activities were tried to be evaluated by a survey research that takes the job seeking people in Aydın as sample. This study is estimated to have many contributions to this field of research in terms of; determining the current situation, enlightening the marketing strategy of İşkur and being the first study in this field.