Crisis management in the hospitality business and a research intended to 2009 global economic crisis

The incremental effect of globalisation in the 21st. Century, making the interaction more sensetive while taking markets a complex position gradually. Considering the increasing competitiveness for every sort and scale of businesses, it?s seen that coping with crisis which are incresingly common, has a vital importance for sustaining their presence. This requires effective crisis management applications for all kinds of internal and external crisis. It?s seen that the disadvantages of tourism crisis, which vary at a wide range; will be turn into advantages via effective crisis management applications. This proves the importance of successful crisis management applications in tourism sector once again.2009 Global Economic Crisis has shown its negative effects at industries inclusing tourism too, which has a high elasticity of demand. The aim of this study is to identify the crisis management plans that hotels apply intended to this crisis and examine the protective structure of it against its negative effects. The study has an importance as being the first thesis that examining crisis management at hotels against 2009 Global Economic Crisis. In the first and second part of the study, crisis management and tourism crisis; and at the beginning of the third part economic crisis searched in national and international literature extensively. In the research part, survey and interview methods used. By examining the statistics, according to 2009 data, 108 of four and five star Tourism Management Certificated hotel forming the universe of the study while the 73 of that which accessed via convenience sampling formed the sample.Findings of the research, are showing that, appliying crisis management more common in proportion to four star hotels, the five star hotels have been effected from the crisis more intensively and negatively. That indicates the constraint at protective features of crisis management plans against global economic crisis. However, the unfamilarity of crisis management sufficiently by majority of the hotels and the problems in application should be considered, too.