Master'sOpen Access

Crisis management, crisis periods of companies to utilize the new media

2016
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Advisor: Prof. Dr. Ülkü Uzunçarşılı

Abstract (EN)

CRISIS MANAGEMENT, CRISIS PERIODS OF COMPANIES TO UTILIZE THE NEW MEDIA The definition of crisis is a specific, unexpected, and non-routine events or series of events that create high levels of uncertainty and threat or perceived threat and organization's high precedence goals. Businnes organizations are able to profit from crises if they are ready for it and when they apply their aim of strategies as fast as possible. Crisis's periods are the time of danger, nevertheless, they can be used as opportunities at the same time All in all, crisis can be defined as a time through that the organizations and organization's administrations are tested. Accordingly, the topic of this study is crisis periods of companies to utilize the new media. The aim of this study is crisis management and explanation of crisis communication and assessment to terms of new media and crisis management. On the other hand, advantages and disadvantages to crisis periods of companies to utilize the new media. In this thesis the first section, the concepts of crisis management and crisis communication are explained. The second chapter of describes the concept of crisis management and new media are examined. The last chapter a qualitative research was conducted on crisis periods of companies to utilize the new media.

Author

İrem Ayan

Institution

How to Cite

İrem Ayan (Master Thesis). Crisis management, crisis periods of companies to utilize the new media, 2016, İstanbul Beykent University.

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