Determination of consumer perception about consuption of milk and dairy products in Kirsehir

Milk and dairy products are the main nourishment in terms of human health. These products are supposed to be consumed at every stage of life, especially in infancy and childhood. Studies about what the consumers know or want to know about the products they consume are made, and necessary adjustments in production and marketing stage are endeavoured to be made accordingly. With this purpose in mind, this study aims to determine the status of consumption of milk and dairy products in Kırşehir. Interviews have been made with various people living in the centers of Kaman, Mucur, Akpinar, Akcakent, Çiçekdagi and Boztepe districts. In this study, in which simple random sampling method was applied, Chi-square test was used for the sake of the significance of the differences in the study. As a result, as education and income levels increase, consumption of milk and dairy products increases. Also, it was observed that with this increase and awareness, there happened an increse in the demand for healthier products and preference of the packaged food for the sake of health. In addition, consumers are paying particular attention to the freshness of the milk and fat content. The study observes a low level of trust in imported dairy products as well as those sold on the street and the dairy products sold on streets are generally preferred only because of the low prices.