Netflix in the context of cultural industry theory content analysis of series

The rapid development of information technologies makes itself felt even in daily life practices.This change has caused traditional media products which are seen as entertainment activities to include in the new media.Television, which is seen as the dominant power, is losing its throne to digital series platforms that offer multiple content possibilities and provide preferability. The active role of television in the formation of mass culture and the critical theory shaped as a reflection of the dominant view enable us to read new media contents today. The rapid development of information technologies since the 2000s has brought the spread of mass culture, which has been formed due to globalization, to the highest level.Along with the developing information technologies, the cultural codes of the digital series platforms in the new media have been examined specifically for Netflix. In addition, the changing viewing habits of the digital media audience, which differs from the one-sided communication design of the traditional media, the algorithm structure of the TV series platforms designed according to the audience's taste, and the concepts of "binge watching" that make the audience popular by making fast consumption popular, analyzed over the series of Netflix's Sex Education and Modern Family . KEY WORDS: Culture İndustry, Digital Media, Media, Netflix, Television.