A field study on human resources management and internal communication in institutions

Institutions' adaptation to a universal change and in this direction benefiting the brand, employees and all other stakeholders is based on a sustainable and effective "employee communication" concept. It is thought that human resources management has an effective role at this point. The necessity of human resources management to follow innovations in establishing an effective internal communication between managers and employees and creating a strategic internal communication plan for this comes into prominence. It is expected that the human resources management will be able to follow the innovations, have knowledge about the agenda, have the ability to plan creatively and strategically, and at the same time follow the communication channels for an effective internal communication and apply the current changes to the institution. When the studies on internal communication in the literature are examined, dimensions such as corporate communication, corporate culture or corporate image come to the fore. In this direction, human resources management, while trying to create a strategic internal communication function, is stuck between these concepts. In today's world, when internal communication has evolved into employee communication, a literature review was conducted to advance the study. Therefore, many details such as in-house planning for employee communication and the means by which this planning will be shaped have been emphasized. In this sense, making a positive contribution to employees is one of the functions of human resources management. Establishing a strategic internal communication function is thought to go through employee communication. Therefore, this study will try to prove that a strategically planned internal communication will contribute positively to both the employee and the institution. The internal communication studies of an enterprise in Tekirdağ in Turkey, the opinions of the employees, the opinions of human resources specialists, the approaches and attitudes of the managers were revealed through focus group sinterviews. In this context, the study has two important aims. The primary purpose of this study is to contribute to the literature in this sense and to shed light on the studies to be done in this field. Secondly, it is to understand internal communication within the scope of internal communication and to analyze the points affected by internal communication and to prepare a study that can guide institutions and employees in this understanding. In this direction, it is emphasized to be able to analyze the internal structure of the institutions that can be the subject of the study, and the effect of internal communication at this point and what the determining factors of internal communication are. The fact that the research is limited to an organization makes it difficult to generalize internal communication studies for similar sectors or different institutional structures. When the findings are examined, comments are made on how human resources management in Turkey handles internal communication and how it will be shaped in the future, and suggestions that are deemed necessary in this sense are presented. Keywords: Human Resources, Inside Communication, Employee Communication, Focus Group