Corporate communication according to the EFQM excellence model
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Abstract (EN)
The purpose of this study to identify their expectations from students of their own University according to the model of the absolute perfection of Labor and Corporate Communications efforts is to be made. The Study Group consists of public and private universities in the Fatih district. According to the records of a total of over 80,000 students in the Fatih district in 2015. Random sampling with the method 202 of these students in state universities, Foundation universities determined in 238 students constitute the sample of study. In our study, the survey technique was used as data collection tools. As a result of the surveys the literature review was prepared by the researcher according to the model of absolute perfection. The obtained data were analyzed in SPSS 16 package program. Data analysis descriptive statistics were used. As a result of research activities related to education according to the State University of foundation universities in the assessment of corporate communication, more active; campus, Student Services, institutional image, reputation, corporate communication and social awareness related to the evaluation of the activities of the foundation according to the University of the State University it has been found that is more effective. Keywords: Corporate Communications, Absolute Excellence Model, University
Author
Hatice Kabul
Institution
İstanbul Aydın University
Halkla İlişkiler ve Tanıtım Bilim Dalı
How to Cite
Hatice Kabul (Master Thesis). Corporate communication according to the EFQM excellence model, 2016, İstanbul Aydın University.
License
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