The relationship between corporate reputation and value: A research of consumer-side on GSM sector; the sample of Turkcell

In today?s, companies which has been in competitive market need things much more than quality of products to reach their aims. Nowadays consumers evaluate the corporation that put the products on the market as much as products before buying behavior. Corporate reputation is emerged by these evaluations. Corporate reputation is an answer of how consumers perceive corporation and it can be only determined by consumers.The concept of value with development of modern marketing has been focused on concept frequently. Value in terms of the seller is about corporate objectives on the other hand value in terms of the consumer is satisfying customer which corporation deliver superior value and as a result of this, it occurs from loyalty which originates from cue between corporation and consumer.In this thesis, it is determine that Turkcell which is a GSM operator in Turkey where there are tightly packed competitions among GSM operators ?The Relationship Between Corporate Reputation and Value? with reference to how Turkcell users perceive that its corporate reputation and values presenting to the costumers.