Corporate reputation management and a study upon measurement of corporate reputation on a state owned corporation

The aim of this study, setting out on the corporate reputation concept, is to determine the corporate reputation management and to identify stakeholders perceptions regarding the corporate reputation.In the first chapter, reputation and corporate reputation was meant to examine in general terms. Furthermore ?corporate culture?, ?corporate identity?, ?corporate image? concepts which are conntected closely and conversational with corporate reputation were determined and the relationships between them was explained.In the second chapter, corporate reputation management was determined particularly, this management procces was meant to explaine. Furthermore necessity of protection of existed reputation was emphasized. At the same time starting with idea of immeasurable can not be managed, it was stressed that reputation which is a abstract concept can be evaluated using various scales.In the last and third chapter, Reputation scale developed by Charles J. Fombrun and how corporate reputation was percieved by stakeholders in Uludag Exporters? Association which was established in accordance with Undersecreteriat of the Prime Ministry for Foreign Trade. Thus perception of corporate reputation was meant to evaluate.