Influence of the corporate social responsibility on consumer behaviors: An application on the banking sector

At the present day, corporate social responsibility has become a necessity for corporations with globalization. Corporate social responsibility is an approach that depends on giving back what the corporations have taken from the society and looking after the benefit of society in their operations. At the same time, corporate social responsibility is an approach that increases the competitive advantage for the business. Nowadays, consumer's purchasing decision depends not only on product and price but also enterprise's corporate social responsibility. Consumers have become more conscious and selective. Therefore, developing appropriate solutions regarding consumer's needs and demands is very important for enterprises. In order to identify these demands and needs, consumer behaviors and the factors that influence these behaviors should be analyzed. The aim of this study was to investigate the effects on corporate social responsibility and consumer behavior. In line with this concept studies discussed in three stages; The concept of corporate social responsibility in the first section and related concepts are explained in detail in the second part of consumers and consumer behavior are discussed. In the last chapter made an application in the banking sector, the effects on corporate social responsibility and consumer behavior were investigated by quantitative and descriptive method. The data obtained in the light of the research, it was determined that banks should pay attention to the legal and ethical corporate social responsibility practice, it has been concluded that there is an important and decisive point for consumers. Banks as well as in corporate social responsibility activities should be directed to women who have been determined in accordance with the data obtained.