Approved by the ministry of thermal-thermal plant in Kütahya lodging a research on the levels of satisfaction
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2013
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Advisor: Yrd. Doç. Dr. Hakan Kiracı
Abstract (EN)
The developments in the tourism sector in our day have shown that people head for alternative tourism. One type of alternative tourism is `thermal tourism? which combines nature with health.Spa and thermal tourism plants located in Kütahya Region included in the study have been examined in terms of health tourism. The study aims to determine how much ready the plants are for the health tourism,to determine their needs and to present alternative solutions. Therefore, the managers or the owners of spa, mineral springs and thermal plants which have taken permission from the Ministry of Health to operate in provinces of the Kütahya Region have been questioned.In this study, the main effort aims to define the satisfying and unsatisfying conditions differ between the accomodation and thermal care applications units, among the guests staying at these centers and utilizing from the services of accomodation, food and beverage and thermal care applications together. Through defining and satisfying the wants and needs of the guests, thermal resorts would achieve increased satisfaction and loyalty of the guests as maximizing their profitability. Aggregately, thermal tourism would support the dynamics of the country, improve foreign and local tourism and increase the recruitment rates. Increasing global competition forces researchs to be about the structure of the thermal tourism enterprises and their efforts to satisfy customer needs and wants. Key Words:Health Tourism, Spa, Thermal Tourism, Kütahya Region.
Author
Şükrü Çakmak
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Şükrü Çakmak (Master Thesis). Approved by the ministry of thermal-thermal plant in Kütahya lodging a research on the levels of satisfaction, 2013, Kütahya Dumlupınar University.
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