The effects of digitalization in logistics on firm performance

In today's business world, digitalization provides radical changes and improvements in logistics processes, especially with advanced technologies such as big data analytics, Internet of Things (IoT), blockchain and artificial intelligence. In this context, this study examines the effects of digitalization on firm performance in the logistics sector in detail. In the research, a survey was conducted among logistics companies that are members of UTIKAD (International Transportation and Logistics Service Producers Association). The data collected through the survey were evaluated using factor, regression and correlation analysis methods and the effects of digitalization on firm performance were comprehensively analyzed. According to the results of the study; digital technologies have been found to increase operational efficiency, reduce costs and significantly improve customer satisfaction by optimizing logistics processes. In this context, digitalization offers great opportunities to companies in the logistics sector. It plays a critical role for companies to determine their digitalization strategies correctly and gain competitive advantage. As a result, although digitalization offers great opportunities in the logistics sector, a holistic and well-planned approach is required to make effective use of these opportunities. This study aims to contribute to a deeper understanding of the digital transformation in the logistics sector by examining the long-term effects of digitalization in the logistics sector and the new technological developments that may emerge in this process.