An empirical research on determining the differences in luxury value perception according to gender

The aim of this study is to investigate whether perceived luxury value differ according to gender. For this purpose, the model proposed by Wiedmann et al. (2009) was examined. In this study, exploratory factor analysis and difference tests were applied to the data obtained from 283 participants. According to the findings of the study, the perception of luxury value consists of 10 dimensions namely, usability, uniqueness, self-identity, materialism, extravagance, enriching life, rewarding self, interpersonal interaction, conspicuousness, and conformity. As a result, the factor structure differs from the proposed original scale. In addition, the mean value of some dimensions differ according to gender and product categories. Keywords: Luxury, Luxury brand, Luxury consumption, Perceived value