An investigation of brand experience, perceived risk and purchasing intention
Is this your thesis?
This record came from a bulk archive import. If it’s yours, link it to your profile.
Abstract (EN)
The purpose of this study applied in the banking industry is to analyse the correlation between brand experience, perceived risk and purchase intention. Within the scope of the study, besides the effect of brand experience on purchasing intention; a model has been developed to determine the moderator role of perceived risk in the effect of brand experience on purchase intention. As a result of multiple regression analyzes, brand experience has a positive effect on purchase intention. In addition, it is found that perceived risk dimensions have a moderator effect on the effect of brand experience on purchase intention.
Author
Ayşe Şeyma Çolak
Institution
How to Cite
Ayşe Şeyma Çolak (Master Thesis). An investigation of brand experience, perceived risk and purchasing intention, 2019, Hacettepe University.
License
Tüm Hakları Saklıdır
This work is shared under the specified license terms.
More theses from Hacettepe University
- Elementler ve insan doğası arasındaki uyuşmazlık: Ekofobi ve Rönesans İngiliz tiyatrosu(2018)
- Gençlerin ve Gençlik Çalışanlarının Gözünden Gençlik Politikaları ve Hizmetlerinin Değerlendirilmesi(2022)
- Characterization of Ayvalik (Edremit yaglik) extra virgin olive oils volatile compounds with SPME-GC/MS and Raman spectroscopy(2018)
- An analysis of the intonation patterns of if-clauses in Turkish English majors(2017)
- A critical evaluation of pronunciation teaching in an ELT department in Turkey(2023)
- The effect of child labor related boycott threat on Ivory Coast cocoa production(2018)