Brand awareness analysis with eye tracking: Baby diaper example

Today is the age of communication and technology. In the developing and globalizing world, there are innovations every day. These changes and developments also change the needs and demands of consumers. In other words, it brings with it the desire to work more in the product and service sector. Companies operating in the product and service sector aim to reach their consumers by using their brands. The rise of different brands brings competition and companies are ensured to be at the forefront of different innovations and promotional activities in this competitive environment. You need to create brand awareness in order to promote your company's brand in the best way, to stand out in its class and to place it in the minds of customers. Companies generally prefer neuromarketing method to create this awareness. In this study; the awareness level of diaper brands was examined using eye tracking method.