The reasons for absolute rejection i̇n Brand Law

The subject of our thesis constitutes "reasons for absolute rejection". In the first part of the thesis, the brand concept which constitutes the subject of absolute rejection by giving general information about the brand; definition, elements, functions, types, properties, subject to legal procedures and the expiration of the process is explained in detail. In the second part of our thesis, the reasons of absolute rejection in the trademark registration are explained by the legal protection provided by the registration of the trademark, the characteristics of the reasons of absolute rejection, the differences between the reasons of relative rejection, the reasons of these reasons and the exceptions in the doctrine and the decisions of the Supreme Court, OHIM and ABAD. In the last part of our thesis, the thesis study was finalized by examining in terms of "legal control of the causes of absolute rejection", registration of the trademark, the request for registration, examination of the trademark application, invalidity and cancellation cases. The aim of our thesis is to try to explain the reasons of absolute rejection which is one of the barriers of registration, which is one of the barriers of trademark which distinguishes the goods produced or services offered from another, and which guarantees the quality, including the stage of invalidity.