Design of press advertisements in media communication and an application proposal

As a result of the developing technology, the digital age that we live in has brought along some revolutionary innovations including communication studies. Brand which can be thought as the most comprehensive amongst these innovations has become the focus of researchers in the areas of design and communication. This situation lets the designing process be analyzed through interdisciplinary studies. In parallel with these developments, as being the most crucial interaction zone of branding process, brand communication originates the link between the consumers and the brand. The decisions of how the brand will be positioned according to the consumers' view, who will be the recipient and what will be the target group of the product are taken in this process. Although as being a economic and the most easily consumable way of branding process, social media has become indispensable in time with its involvement in our lives through digitalization, thanks to the irresistible quality of printed publications and the permanence of paper and ink, press releases are still one of the most valuable communication channels. Accordingly, printed media is the only tactable design element and the only means through which the physical act of reading is possible. As for press releases are small advertisement areas in printed media and they use striking titles and visuals that will pull the reader's attention and communication items of their brand in order to put themselves forward. In this thesis, some press releases and the developmental process of brand communication created through these releases and also, how the basic elements of design support brand communication are dwelled on and analyzed with the visual examination method. The qualitative description research technique is used for this analysis. As a result, it has been concluded that the press releases designs have some qualities that enhance the brand value, they contribute the formation of brand awareness and they have an important place in campaigns when they are used together with developing technological products.