The importance of the introduction film for creating brand image(A sample application for Diyarbakır)

The concept of brand city, which has become popular in recent years, is one of the most discussed topics of city managers and academics. The brand city phenomenon is seen as one of the most important results of the cities becoming livable places and increasing the prosperity level of the city dwellers. It is known that communication efforts are very important in the branding process of cities. One of these communication activities is promotional activities. The most important pillar of communication activities is promotional films. City managers (Governor, Mayor, District Governor) carry out many activities to promote their cities. In almost every city or region, there is at least one promotional film that presents various photographs of the historical, cultural and natural beauties of the cities. In this context, the study was designed to create a promotional film for the province of Diyarbakır. It is tried to show how to apply the promotional film prepared for the promotion of a city. The study sample aims to visualize the branded historical and cultural elements of Diyarbakır. In line with the descriptive researches, literature searches have been made and the branded values of Diyarbakır have been determined and a promotional film has been prepared for Diyarbakır. Thus, the city tried to contribute positively to the brand city image. In this study, information about the techniques used during shooting is given.