The effect of aplications of mobile marketing on the consumers' attitude and the i̇nvestigation on the participantsvholive in Beşi̇ktaş

With today's increasing use of mobile, mobile marketing applications for businesses has become a necessity. The purpose of this thesis is to investigate the use of mobile applications as a mobile marketing tool and the consumer's attitude towards mobile marketing. This research; Mobile applications, mobile marketing and mobile advertising. The study examined the factors affecting and explaining attitudes towards mobile marketing through mobile applications. In this study, 346 participants were asked about the consumer behavior factor of 6, the mobile marketing factor of 17, and 4 questions about measuring demographic information. Participants were selected from students, teachers, civil servants, tradesmen and other occupational groups in the district of Beşiktaş in Istanbul. Whether there is a meaningful relationship between mobile marketing and consumer behavior in the study and whether there is a significant difference between mobile marketing and consumer behavior according to demographic characteristics is measured by the T-Test and the ANOVA Test. Keywords: Mobile Marketing, Consumer, Consumerattitude