The effect of mobile advertising applications on users ' buying behavior: An example of Elazığ province

The development of mobile communication and usage of internet enable the customers to reach their needs more easily.meeting of mobile Phone with the internet emerged a New and personel field because markets can be reached much more easily. Communication firms providing both personel and Collective internet create a New substructure Thanks to mobile marketting.mobile marketting is recognized as an Interactive Application that brings together target Group and firms with the help of mobile devices.firms reach customers with that Applications. These Applications are used,as they are fast,accessible and enable a direct marketting to the target Group. İn our study,We Examined the behaviour of customers While Shopping through mobile communication devices. In that study,with regard to smart Phone usage,We analysed mobile marketting and Applications that have developed with Technology,the attitude of customers towards Advertising concepts which are mobile Advertising posters and demographic datas. For this purpose,smart Phone Users in elazığ study on smart Phone users to reveal their attitude and subextend and differences towards Banner Advertising While using their mobile Applications. A survey consisting of 27 questions were asked to the customers upon their attitude towards Applications containing Banner Advertising.the scale 's valitidy and reliability was practised over 375 Users.SPSS 21 was used to optain the findings. Education level,professions,frequency of mobile Applications usage has affected their attitude towards Banner Advertising.on the other hand,income level variable had no diversity upon their attitudes. Keywords: Mobile devices, Marketing, Banner Ads, Buying Attitudes.