Having corporate identity of management positions at schools

This research is carried out in order to help educational management to be a science in our country and become a profession separate from teaching ; and determine the need for schools having corporate identity of management positions at schools and make the necessary proposals. Theoretical basis of the study is created by examining domestic and foreign literature. Research survey is applied to 311 managers ,who are selected in the random sampling method, and working as School Director, Deputy Director, Assistant Director in primary and secondary schools in the central districts of Bursa. The survey consists of three parts. The first part consists of nine questions which contain personal information of the managers. The second part consists of 30 questions to determine the necessity of having corporate identity of management positions at school. In the third part,there are other opinions. In the research , the differences between the opinions of the managers about the necessity of having corporate identity of management positions at schools ; gender, education level, seniority, the institution and the task variables are examined. The research consists of five chapters. First part is introduction, the second part is theoretical knowledge and the literature study, the third chapter is the research method , the fourth is the findings and comment; and the fifth part is discussions, conclusions and suggestions.The data collected through survey was analyzed using SPSS-16 software. For the data analysis, the independent variables, frequency, percentage, mean, standard deviation values were determined.In order to test the difference between binary variables " Independent Sample t Test " , to test the difference between more than two variables in the category '' One-Way Analysis of Variance (ANOVA) " are used; in order to identify the source of difference '' Scheffe Test " is used. The findings are interpreted by discussion and suggestions were made. Keywords: School Manager, Corporate Identity