Online servis kalitesinin öğrencilerin memnuniyetine etkisi

Background: Universities have numerous types of technology applications that can be used to provide higher quality service offerings to students. There is a lack of research examining student perceptions of quality and the use of technologies in higher education, specifically regarding research other than electronic classrooms. This research studied this area through literature to introduce the offerings currently available to the digital generation and to review types of quality models and theories that were most applicable. Method: Four models were examined for relationships in determining quality perceptions of students regarding services offerings in technology from 11 universities in Turkey. A total of 318 students' questionnaires were used, which included multi-dimensional questions as indicated in literature. SPSS, AMOS, and Smart PLS were used to assess all results. Results: The majority of respondents indicated satisfaction with their university service offerings. A combined TAM/UTAUT model and HEdPERF/SERVQUAL model were reported with SRMR and NFI. Lastly, the TechnoQual model is introduced and tested, resulting in the variables of performance expectancy, perceived ease of use, social influences, assurance, empathy, non-academic aspects, and intent to use. A final questionnaire was proposed based on these findings. Keywords: Online services, Quality, Satisfaction, Technology Acceptance, Higher Education