Organizational culture and cultural diversity management

Today, the concept of globalization work for organizations with boundaries to be felt at every stage of life has begun to lose its relevance. People with different climate and geography for organizations has also increased the diversity of the market by becoming a more accessible now. Extend to remote regions of the organization, the cultural identity of the people living in this region has also brought with it the obligation to know. To communicate with people with different cultural characteristics, to know the cultural values of the people, in terms of the applicability of the sales and marketing techniques has become a necessity. In this respect, in order to compete in the global market to use individuals with different cultural identities of the organization will be required. Thus, the organizations will need to differences in management strategies to be used effectively with individuals with different characteristics. The definition and size of the differences to the differences is necessary to determine the best managed. Overall it is different from the other because of the physical characteristics of each individual innate. Thus, the physical properties of a size that can be seen, is available in the cultural dimension can not be seen. Therefore organizations by analyzing their best employees should recognize the differences in size and must conduct strategies accordingly. Regard the differences as a separation criterion should try to increase the efficiency and success by creating a synergy that. This study tried to establish a link between the management of the organizational culture differences. Organization cultures through alienation, away from differences, can help to turn a coupling direction. In this way, the organizational culture as well, thanks to the diversified human resources of the affected employees may take on a dynamic structure that can be changed. Not indifferent to the changes around the inside and outside, showing flexibility according to these changes, introduction of new forms of organization in the area will be more likely to be successful.