Impact of conflicts (war) in the Middle Eastern countries on marketing strategy: A case study of Turkish business

War in many countries slow down the pace of development and growth in a particular country but also impact other countries in the vicinity and/or involved in trade with such countries. Peace in the region pave ways for prosperity and socio-economic development. On the other hand, conflict or war is the result of internal as well as external conflict of interest and sometimes induced by economic expansion of certain groups or countries or group of countries. The risk to survival by a group or nation, sometimes cause the war. The economic and social impact of such wars goes a long way in the history of nations with extreme vulnerability and miseries. Peace attracts investment, modern technology and better instruments, which improve the life standard and allow for increase in economic activities. Keywords: Conflict, war, Middle East, market, marketing strategies, business