The effect of market orientation, inter-firm collaboration and entrepreneurial orientation on increasing the innovation in SMEs: An empirical approach

In today's harsh competitive environment, business' protecting the market share and profitability by getting the competition advantage needs presenting a superior customer value. From this perspective, business should always effort offering new values to customers. In terms of the scope of innovation is dealt with as an important tool to create value for the customers with all the types. Because of this, determining the factors affecting the innovation in terms of innovation types will provide guidance to increase the innovation in businesses. In this study, the model proposal which aims to increase the innovation in SMEs that is in terms of the types of innovations is developed. This model consists of market orientation, entrepreneurial orientation and inter-firm collaboration variable which is thought to be effective at solving some of the insufficiency of SMEs as the independent variables which are often emphasized their effects in the innovation studies. In the first part of this study, the concept of innovation has been explained and evaluated in terms of the SMEs. In the second part, concepts of market orientation, entrepreneurial orientation and inter-firm collaboration have been explained. In addition, in this part, the evaluation has been done again in terms of SMEs by adverting the relationships between concepts. In the third part, the survey datas which are obtained from the businesses, the members of Ostim sectoral cluster in Ankara, have been interpreted after being analyzed. Keywords: Process Innovation, Product Innovation, Organisational Innovation, Marketing Innovation, Market Orientation, Entrepreneurial Orientation, Inter‐Firm Collaboration, Cluster/Clustering