New product devolopment in marketing approaches and on application on bread in the Bolu city

Companies have to produce new ideas and products because of the facts such as technological development and increasing competition , increase in the consumers? wants and needs in the 21th century we live in.While making changes in producing Technologies , companies do new product development businesses for responding changing consumer needs.For this reason , it is important for the companies to make renewals and diversities in order to have a continueing existance in the market ,to grow and to achieve their goals.Developing a new product which is expensive and risky ,forms the basic element for the companies for their mastery and being profitableness.In this study made in Bolu, developing new products in marketing comprehension and application in bread sector has been gone around for the reason to make contribution to academic studies made about developing new products in marketing comprehension and for making a different viewpoint.The aim of the study is ; to give a different viewpoint to the companies in the bread sector which aim to be consumer centered for being preferred and long term worked.In this study firstly the source materials has been found for literature ,then application has been given place.In the first part of the study ; marketing term and the development of comprehension of the term till today has been emphasized. Explaining the consumer centered marketing , new product and innovation concepts has given place which has an important role in this subject.In the second part of the thesis, for explaining the need to develop new product which is a very important weapon to struggle with the opponents , the importance of developing a new product has been emphasized, and classification of new products has been explained.Strategically marketing for the new product has been dealt.Then the facts that lead the company to develop new products has been explained by figures and examples.Besides organisation in developing a new product and how should the checking be has been underlined.In the third part, how a new product made renewed by making what changes in its content is tried to be explained.Strategies in developing a new product and the process of the new product development has been mentioned.Moreover , new product?s assimilation by the consumer has been mentioned with its main points and the ambiguities in developing new product has been emphasized.In the fouth part in order to make the subject more comprehensible ,there has been made a model in bread sector and a questionnaire has been applied to 425 people and eliminating the false and missing questionnaires an assessment has been made on 400 questionnaires.The acquired data has been applied to tables and transferred to SPSS ,and factor analysis has been applied to likert questions.As a result what effect consumers in their bread preferance and it is a need for bread companies to give importance to develop new products and while doing this for what they should be carefull is found out.For this study which is made in Bolu It is elaborated to be directive for the people who are involved in this subject.Key words; new product,inovation,marketing approaches