Marketing management effectiveness and measurement of implementation

A encouraging apparatus for evaluating and improving a firm's marketing actions is marketing audit. Marketing audit is an affort to assess the effectiveness and efficiency of marketing policies, strategies, practices and procedures aganist the firm's opportunities, objectives and resources. In this study, using the strategic marketing supervision approach of Philip Kotler, marketing management activity of enterprises, strategic orientation, marketing organization structure, market and marketing information, has been measured using the scoring system based on from customer value and application efficiency, on the activity levels of the enterprises. Marketing management effectiveness will be examined and interpreted from the point of view of marketing directors.