Reconstructi̇on of ads for male i̇mage

The aim of this work has focused on television commercials with the change of gender on men to investigate the reconstruction of the image. Ads are an important tool in spreading the culture industry and consumer culture, it is the biggest reflective of changes in male identity. Adopted by the gender roles of individuals covered by advertising, it is easier to adapt to everyday life. In particular, the most common and most impressive feature with the mass media, television advertisements to appeal to someone who is in a state iletoplu to the more preferred method. The literature in order to illustrate the reconstruction of ads for male image, discussed the analysis said incelemebölü my studies and semiotics technique used television commercials were detailed reconstruction of male imagery through, has been interpreted by the reflected gauge the changing needs and lifestyles ads. In this perspective, the reflections on the ads for male image of social change was rebuilt in broadcasting and advertising men have attempted to analyze the images. Keywords: Advertising, Cultural Industry, Consumer Culture, Gender Roles, Male Image.