The Role and Impact of Social Networking Sites on Family Relationships across Different Ethnicities

Recently, many researchers have explored the positive and negative effects of Facebook (FB) usage by considering various factors and analysing various dimensions, however, few studies have explored the impact of social media usage i.e. Social Networking Sites (SNS) and Social Networking Apps (SNA) on Family relations. Therefore, there is a requirement to analyse the association between SNS/SNA and family relations. This study aims to explore the role and impact of social methods like Facebook (FB), WhatsApp, Twitter, Instagram, LinkedIn, Viber, Telegram etc. on family relations across different ethnicities. In this study we have identified and reconnoitred the recent developments in the research. A quantitative methodology is employed to analyse the case study of EMU and Doğa college students and their families for this research. Through Non Proportional Stratified Random Sampling population sample is chosen comprising of 75 respondents each from 4 major ethnic groups. 300 Questionnaires are distributed to participants ranging from an age group of 13 years to more than 50 years old. An objective analysis of data revealed that respondents like their family members to be connected through social media but they do not like an invasion of their personal privacy therefore they use different privacy setting while connecting with family. Across all ethnicities, impact of social media on family relations is considered helpful to strengthen family relations in todays‟ world. Keywords: Family Relationships, different ethnicities, Social Media, Social Networking Sites. Facebook