Reconstruction of health on the female body in health magazines: Example of magazines Sağlık ve Yaşam

The individual has been assessed as economic, social, political and cultural in the society in modern era and assessed as a semiotic subject with effect of consumptive culture in postmodern era. The subject in the consumptive culture is an individual who is always ready to consume and healthy. Capitalist producer is developing new strategies each day to be able to sell what it produced and it is directing its existing markets for more consumption using new expressions and shows. The fundamental object of this show, at the same time and sometimes it can be the subject of the show, is woman body. The women have been converted into a subject which the consumptive culture can interfere their bodies easily with the effects of the expressions about beauty, being healthy, looking and staying young. The woman body has been symbolized as magazinish and sexual object in printed media both to be able to increase consumption and to make it the subject of consumption. Whereat it has caused to consolidation of entertainment concept that culture industry designed for women. In this study, how woman body has been commodified and how it has been used as a sexual object with various expressions by the media are tried to explain in the context of culture industry and postmodern feminism over a magazine named "Sağlık ve Yaşam" (Health and Life) which is one of the health magazines addressing both women and men in the society. The 12th edition of the magazine published monthly in 2016 was criticized by a semiotic analysis.