Satış geliştirme tekniklerinin satın alım kararlarına etkisi

Sales promotion is a key element for influencing the buying decision of consumers. Sales promotional activities are used to stimulate the purchases of products and services. Through this study, an effort has been made to find out the various sales promotion tools and its impact on buying decision towards FMCG. For conducting the research, secondary data was collected and analysed. Later the results were analysed and the hypothesis was tested by using multiple regression technique. The result shows that among the various sales promotion tools, cashier contest is the most influencing tool for buying decision.