Brand loyalty and İzmir province from sales managers views GSM sector examples

According to the technological changes and developments in the world, the mobile communication sector has become one of the most important sectors of our era. Developments in the mobile communication sector have also elevated the competition among the GSM operators operating in the market. The decisive point of the competition is directly related to the number of customers owned by the operators. For GSM operators, keeping customers and creating brand loyalty are the most important goals. In this study, detailed information about brand, brand loyalty, brand loyalty components, GSM related issues are given. In the last part of the study with three GSM operators of Izmir Province Sales Managers operating in Turkey have been carried out face to face interviews were examined through the view of brand loyalty, sales managers. The sample of this research to assess sales managers through the views of brand loyalty, which is taken as the three Sales Managers operators were interviewed in Izmir Province. In the research, interview technique which has the most common use of qualitative research methods has been used. The collected data is finalized and compiled. When the interviews are evaluated, it has been determined that the importance of brand loyalty is high in enterprises, and that GSM operators constantly diversify their efforts to minimize customer loss and create brand loyalty. It was observed that brand loyalty programs were effectively implemented in all three operators. Based on the factors that affect brand loyalty, it is seen that the operators focus on different concepts according to their brand loyalty strategies. It has been concluded that operators are aiming to create innovation and difference with brand loyalty programs. Keywords: Brand, Brand Loyalty, GSM