The impact of the city market to the city imaging perception from tourism: Edirne area sample

In the field of marketing, the notion of city marketing has also emerged along with the technological and globalization-driven developments and has become an important position in terms of tourism. The city marketing is extremely important when it comes to the foreground in terms of visiting the city, choosing it as a living space, and investing in it. In addition to the various studies carried out on this, the system of what has to be done has been formed to a great extent. The potential of the province of Edirne, which is of great importance in terms of tourism, will undoubtedly be increased by lifting it up to a worldwide stage and will bring the city to a better level than it is currently by contributing to its development in economy and tourism. The studies that are currently being conducted target to increase the tourism potential of the province steadily. The works done so far include the efforts of presenting the historical richnesses of Edirne to local and foreign tourists visiting the city. However, it has also been strived that the geographical and gastronomic specialities are gained into tourism in several regions. However, there are serious problems in necessities such as urban transportation, parking, and toilet. On the other hand, the presence of Selimiye Mosque has produced a positive effect in the promotion of the city for a long time, but such points as gastronomy and cultural activities have been given a secondary importance. In addition, the day-trip visitors of the city outnumber the overnight guests; thus, the tourism in the city has been shaped in accordance. With the new works to be done, the tourism revenues of the city will increase accordingly if Edirne's sightseeing destinations, events and products appealing to different holiday concepts are increased. Moreover, there will be a need for new accommodation facilities following the studies that will promote the development of overnight-stay tourism in the city, which will in return contribute to the development of the tourism economy of the city and to the improvement of the employment level.