Quality problems that travel agencies faces within operation stage of package tours and case study of quality control in Kuşadasi

It has been observed that the quality concept is an effort for satisfaying the needs andexpectations of the customers. Thus, a product has to have the necessary properties to satisfythe needs and expectations of the customer in order to be classied as a quality productConsequently, the package tours arranged by the travel agencies must be products thathave everything necessary to satisfy the expectations of tourists. The quality problems of thetravel agencies in their package tours, and the quality control procedures to avoid theseproblems have a real importance. Because the package tours are products that are consumedright after production the importance is even more significant. The presentation of thepackage tour in the way that satisfies the tourists, in other words the way the tour is carriedout requires high attention to details. Otherwise it is impossible to correct the mistakesafterwards, as the tour is produced and consumed instantly. The same rule applies for thecomponents of the tours as well, the components also must satify the customer. Everythingmay go fine untill the last day and a slight problem of accomodation will spoil the quality ofthe whole tour. A last minute problem will decrease the satisfaction of the tourist about theproduct.Hence, from the beginnig to the end everybody involved in the production of the tourmust pay attention and serve the highest quality possible. In other words, from the topmanager to the lowest level worker all the emploees has to perform for highest customersatisfaction, and use their knowledge, coordination and control skills at the highest level.Key Words : Package Tours, quality control, total quality management, qualitycontrol cycles, HACCP model.