Political marketing and political marketing executive political parties as an application on activities of brand positioning: Gaziantep case

Starting from the concept of political marketing which form the subject of our study, it cannot be considered separately from the concept of political marketing. Because the purpose of political marketing, identified needs and wishes of voters properly and creation and implementation of policies aimed at convincing voters and eventually sustainable voter satisfaction in the political process and voter loyalty can be created accordingly. In particular, its vote age, regardless of the election as forfeit the selection of the party second, in so competition is brutal dimension is experiencing the politicization rate is high society, differentiation from the competitors and come to the fore is extremely important for political parties, one of the practitioners actor politics. Analyzing competitors, market and other variables and market segmentation, positioning and related policies to the creation of competition due to the implementation of the strategy is extremely important in order to creating that differentiation. The aim of the study is to determine how the political parties' brands are positioned in the electorate mind. Within this scope, face-to-face survey technique and data were collected from voters voting in Gaziantep province. The obtained data were subjected to statistical analysis. In this context, it has come to the conclusion that some political parties are less aware of the voters than their counterparts of recognition and remembrance. In addition, important information on voters' party loyalty has been obtained. The study of political marketing and to position of political parties in political marketing proses we do consists of four parts. The first part is entrance, and in the second part of the these, we study the concept of political marketing, development history, mentioning the correlation with traditional market and then political marketing tools. In addition, the assessment will be made on the concept of political marketing and electoral behavior of voters. In addition, political brand, brand positioning with emphasis on activities of political parties and feasible strategies for assessment are made. The third part is about material and method. In the last part of our study, for implementation of Gaziantep on voters to vote in the province are eligible to have tried to concretize the theoretical part of the subject. Keywords: Politics, marketing and political marketing, voter, brand and brand positioning.