Advertising campaigns with social content (Public service announcement implementation on democracy and human rights education)

As opposed to classical advertising concept that aims to profit from marketing of an idea of product, advertisement with social content, aims to have persons adopt the behaviors which are for the good of society and individuals, by doing so, aims to cause changes in behavior and attitude of target audience. This practice, meaning, advertising campaigns with social content reaching out the society at large draws attention and raise awareness on specified topics. Television, which uses its visual and sound elements together, is an efficient mass media tool for communication therefore, it is effective on shaping the behaviors and attitudes. Also, the educators and researchers admit that television sending numerous stimulants to the children is shaping their world of perception and mental development. Having each child to develop opinions and virtues to express freely is first and foremost duty of democratic societies. The most effective method to provide that is education. Besides formal training in personality development, pre-school education process is very important. Consequently, enriching the television, that takes so much space in the life of children in preschool period with social content advertisements considering the public interest, can be seen as an advantage. From this point forth, in this study have focused on the importance of social advertisements (public service announcement) in order to raise awareness about children's pre-school education for democracy and an implementation example is prepared. Key Words: Advertisement, Advertisement With Social Content, Public Service Announcement, Democracy And Human Rights Education, Graphic Design.