Sosyal medya aracılığıyla e-pazarlamanın tüketici davranışlarına etkisi

The research dealt with an explanation of e-marketing, starting with marketing and its development, and ending with marketing through social media, and consumer purchasing behavior. The practical side of the study was devoted to showing the effect of social media dimensions (trust, content, time) on consumer buying behavior. The survey was conducted by means of an electronically generated questionnaire. The first axis was devoted to demographic information, gender, age, income, and educational level, and the second and third axis were devoted to the study of the independent variable (the dimensions of social networking sites) and the dependent variable. Data collected from 326 respondents were analyzed by SPSS-26 statistical software. The hypotheses identified by the researcher were proven in the study.