The role of social media ads in attracting potential (new) consumers: The Erbil case

The purpose of this study is to examine the Role of Social Media Ads in Attracting potential (New) Customers from the point of view of a Tourist Organization in the City of Erbil. In this context, by trying to determine the extent to which customers follow social media ads, it was tried to determine the extent to which they are affected by social media ads according to their personal characteristics. In addition, a questionnaire form was prepared and reached to 335 customers staying in hotels. The hypotheses were analyzed using a licensed SPSSV 22.0 rogram and various results were obtained at the end of these analyses. The most important of these dec the relationship between social media ads and attracting potential customers (new) and the presence of impact. Based on the findings of the research, discussions and suggestions were presented.