The effect of social media advertising on consumer buying behavior; a survey research in jewellery sector

In today's world the internet gained widespread, social networking sites have been used intensively. Internet users can share information and experiences in an environment of social media, has brought a new dimension to the habits of the internet today. This innovation has started to change people's shopping habits, too together, part of the shopping activity was moved to the internet world. In this context, the importance of social media applications. In today's world businesses, social networking platforms to make their ads and these ads began to connect with consumers through. In this context, social media and to what extent the consumer behavior of the ads contained affect suppliers in order to be filed out, the number of research performed in the summer began to increase steadily. Social media this relationship between ads and consumer behaviors and attracts researchers and businesses. This study of consumer behavior, social media ads with intent to analyze the effects of the jewelry sector. Jewelry consumers of social media advertising in order to put their acquired encounter perception of theoretical study, prepared a survey application section.According to research findings, consumers are affected by social media advertisements in buying jewellery prodacts.The survey has shown that participation in the implementation of 312 people. The findings were interpreted with the SPSS Analysis program.