The effects of social media on brand and image value of organizations

The importance of social media, which has become a new market where businesses can introduce their products and services, is increasing day by day. Businesses should actively use the technologies which are provided by social media in order to get ahead of their competitors, protect and increase the number of customers they have. The purpose of this study is to investigate the effects of social media on brand and image values of businesses. In these context, social media, brand image and brand value concepts were discussed and these concepts were examined with sub-headings. Within the scope of the research, a field study was carried out on the students who are studying at the universities in Istanbul for the telecommunication sector. According to the results obtained, there are positive relationships among social media, brand image and brand value.