Investigation of social assists poster with eye-tracking method: Kızılay sample

In this study; It has been tried to identify the effectiveness of social assistance banners and how they are perceived through neuroimaging techniques using the Eye Tracking device. Donations, donations, etc. made by KIZILAY institution. The aim of the study is to determine the interest, attention, emotional interactions of the posters prepared in the subjects. Thus, such activities by this institution have the opportunity to reach the target group, to provide efficiency, to compare the message received and the message perceived by people. The resulting outcomes will guide the institution to use more effective methods in such activities.