A special use of PR: Corporate social responsibility

The aim of this study is to better understand the advent of the corporate social responsibility (CSR) - to diagnose the concept and to evaluate which of the CSR areas are most and less preferred in Turkey. Another aim is to gain insight on a CSR process model as applied by PR agencies or specialists. In the secondary research, literature is reviewed for definitions of CSR, relationship of CSR and public relations and the areas of CSR in both the world and Turkey. In study 1, indepth interviews were conducted, in which the practices of CSR in Turkey were discussed. The interviews have revealed that the most encountered CSR projects are the ones concerning education, then comes the health and environmental issues, next the ones concerning art and culture and lastly human rights and the employee affairs. Study 2 consists of a case study in which TurkcelPs CSR project, "Contemporary Girls of Contemporary Turkey", (the winner in the Golden World Awards for Excellence in Public Relations, 2001) is analyzed. Key words: Public Relations, Social Responsibility, Corporate Social Responsibility, Case Study. VII