Using the sport marketing through the mass media tools

ABSTRACT USING THE SPORT MARKETING THROUGH THE MASS MEDIA TOOLS Sports marketing includes all of activities designed to meet the needs and wants of sport consumers through goods and service exchange processes. Sport marketing can be examined in two sections ; the marketing of sports products and services directly to consumers of sports and use of sports to advertise the industrial or other consumer products. On the other hand, business professionals investments and support (sponsorships) is not to profit directly but to gain fame and esteem in social and cultural activities. In marketing sport and its products, it is important to communicate with target consumers. In this context, mass communication that professional groups and organizations using for spread on contents appears to be the use of technology and techniques to reach large and different heterogeneous groups. Producers and investors need cooperation and collaboration with the media planning firms and research companies. Because, effective realization of introduction and sales of products, which makes a large part of marketing is closely related to planning and research factors. Constituting imagine efforts on the market place using sport and sport motifs has positive influence on introduction of products increasing sales. Especially located in national or international market places and want to made target market expanding purposes some company's using sport and sport motifs and this ways earnings important increasing had and economized on advertising expenditures. With in this frame, importance of sport marketing and sport marketing techniques will be discussed. Key words: Sports Marketing, Product, Promotion, Mass Media, Media Research Ml