The effect of sport activities to corporate image: An example of Giresun Municipality

Corporate image involves the internal and external communication goals but also creating positive public opinions are the main goal of the corporate image. Sponsorship activities are evaluated that it is a communication activity which performing between corporate and target audince during creating corporate image. In this research the litarature review ofcorporate image and sponsorship activities was done and also the relationship between these two concepts have been examined. Yeşil Giresun Belediye Basketball Team, sponsored by Giresun Municipality, was determined as a research area within the scope of the corporate image and sponsorship activities. The surveys were conducted on the people in three crowded neighborhoods of Giresun. The analysis of the research was conducted based on the opinions of these sample regarding the image of the institution and sponsorship activities. The package programme of SPSS 24 was used in analyzing the data.