Master'sOpen Access

Comparison of the websites' of Star Alliance member airlines

2024
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Advisor: Doç. Dr. Muhammet Düşükcan

Abstract (EN)

Today, with the rapid change in competition conditions and the transformation process in the field of technology, parallel changes have been experienced in trade and business models and the concept of "New Economy" has entered the maturation process. The concept of "E-Commerce" has emerged with the integration of the internet, one of the basic structures of the new economy, with trade. The change and transformation experienced with the introduction of e-commerce into consumer life deeply affects the aviation sector as in many other sectors. This topic has been chosen in order to understand how airline businesses, which are essential to keep up with this transformation in information technologies and changing commercial conditions, can survive online channels, which are the areas where customers can make this fast transaction directory, to examine the level of adequacy, to examine the level of opportunities for customers to participate in the processes of managing their travels, to examine the services offered by the airline business through the website and thus to see the adequacy levels of the online channels of airline businesses.

Author

Enes Malik Gürgöze

How to Cite

Enes Malik Gürgöze (Master Thesis). Comparison of the websites' of Star Alliance member airlines, 2024, Fırat University.

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