Süreç i̇yi̇leşti̇rme tekni̇kleri̇ni̇n basin sektörüne uygulanmasi : i̇nternet gazeteci̇li̇ği̇ çözümünün i̇stati̇sti̇ksel anali̇zi̇

By the help of globalization and developing technologies, competition has rised in press industry as it happened in almost all other industries and companies faced with the necessity of coping with this tough competition. In that point, process management and process improvement became beneficial tools in press industry as they proved their positive effects in other industries. This study was applied on Yeni Adana Newspaper which is publishing in Adana province of Turkey. The main problems of Yeni Adana Newspaper and its reasons were analyzed by using critical success factor analysis, SWOT analysis, PEST analysis, role-activity diagram and cause-effect diagram whose are the some technics of process management anad process improvement. Then to find whether e-newspaper application is solution for Yeni Adana or not, online public survey was done about e-newspapers for internet users by social media and e-mail. 405 participants contributed to survey and results of survey were evaluated by using statistical analyzing technics. Solution offers for Yeni Adana Newspaper were developed according to result of that statistical analysis. In the conclusion of study, e-newspaper application is determined as an acceptable solution to local newspaper's problems and according to this solution offer, a new organization chart, role-activity diagram and system diagram were created for Yeni Adana Newspaper.