Information and demand management in supply chain application with olap data analysis model

To consolidate their place and maintain their contiunity in intense competitive business environment companies have noticed that they should give increasing importance to concept of supply chain management and work with other companies located in supply chain as strategic partners. Interest on supply chain management has been rapidly increased in recent years. One of the most important reasons behind this rapid increase in interest is that companies have already reached the point where the production costs are in optimum level and they have become aware that unless they manage effectively the supply chain they can have no longer obtain any saving from the cost.At the same time as a result of developments in information and communication systems and technologies, ability to collect comprehensive data about the elements of supply chain and ability to distribute of these data easily by converting these data to information are increased. In competitive business world, surviving of enterprises has become connect to the reliable information flow and demand information which is resulted of information flow among customers, suppliers and companies. Companies need to data analysis yearly, monthly and even daily based to manage the information flow and demand. To perform this analysis, companies need to use the methods of analysis such as OLAP. Thus, with continually updated data, companies will serve in most efficient and rapid way to its customer and the other companies located in supply chain and beside this, they will be able to minimize the level of prospect uncertainities which would have been experienced in supply chain.